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With 150 mn customer visits, Myntra concludes 20th edition of EORS

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New Delhi, June 14 (IANS) The 20th edition of Myntra’s marquee fashion event, the End of Reason Sale (EORS) concluded marking a record over 150 million customer visits.

Celebrating a decade of revolutionising fashion in India, this edition of EORS witnessed over 30 lakh styles showcased by more than 8,800 brands, marking around a 47 per cent increase in brands catalogued and about a 50 per cent increase in trend-first selection, as opposed to the previous summer edition of the EORS.

“It was heart-warming to witness 150 million customers across the country visit the platform during the milestone edition. The spike in demand from the tier 2+ cohorts also points to the rise of premiumisation in the country, and we are glad to be at the forefront of catering to this demand,” said Neha Wali, Head of Revenue and Growth, Myntra.

This edition of EORS saw 55 per cent of the demand coming in from the non-metro regions. Some of the top metro cities that fuelled the demand included, Bengaluru, Delhi, Mumbai and Hyderabad among others. Guwahati, Bhubaneshwar, Dehradun, Jammu, Mysore, Fatehabad, Panipat, Hisar and Udaipur were among the cities and towns that indulged with much gusto in EORS-20.

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This edition also witnessed millions of shoppers flank the platform to get their hands on the best offers on International Brands. Some of the brands lapped up by shoppers included Mango, Nike, adidas, H&M, Victoria’s Secret, Levi’s and Puma, among others. Owing to a notable surge in demand, the International brands portfolio saw about a 1.85x rise in demand over business as usual (BAU).

Women’s Indian and Casual wear, Men’s Casual wear, Sports Footwear, Kids Wear, Personal care and Home Furnishings were some of the most in-demand categories with shoppers.

Most sought-after items were T-shirts, Shirts, Kurtas & Kurta sets, Perfumes, Dresses, Makeup and Skincare products, Denims, Running Shoes, Trolley Bags, and Headphones, among others. On average, a whopping 167 T-shirts, around 60 pairs of shoes and about 20 lipsticks were bought every minute.

D2C brands were all the rage with shoppers with around 90 brands such as Banana Club, Urban Monkey, Dida, Exotic India and Lea Clothing, participating in EORS for the first time. Bewakoof, The Souled Store, Snitch, Rare Rabbit, Salty, Assembly, Kidbea and Uptownie, were among some of the leading D2C brands that grew by 2x over last year. Exclusive collections from the likes of Cultsport, Globus, Rain & Rainbow and Alcis were also a big hit with shoppers.

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Myntra’s Beauty and Personal Care (BPC) category with over 1 lakh styles across more than 1,660 brands was one of the most popular categories and witnessed around a 3.6x uptick in demand over BAU.

Customers were catered to with the best-in-class products, ranging across skincare, makeup and fragrances with value offers at play from brands across the globe. Brands such as MAC, Bath & Body Works, Huda Beauty, Victoria’s Secret and Bobbi Brown, among others, were the top favourites with shoppers during the shopping carnival.

Apart from Fashion and Beauty, emerging categories took centre stage, with Luggage and Travel Accessories witnessing around a 3x spike in demand over BAU. Home Furnishings and Wearables also saw a significant uptick in demand as the platform showcased an array of value offers across trend-first brands in these segments.

The ‘Assisted Sale Shopping Experience’ saw more than 300 inspirational influencer content videos, via Myntra Minis, the platform’s signature short-form video content offering.

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Additionally, over 20 brands participated in the EORS customer gratification construct, enabling a wide spectrum of rewards, which ranged from hotel stays and paid vacations to iPhones and Vespa Scooters.

–IANS

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NSE warns investors against persons promising assured returns in stock market

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New Delhi, July 3 (IANS) The National Stock Exchange (NSE) issued an advisory on Wednesday cautioning investors of certain individuals and Telegram channels offering securities market tips and assured returns on stock market investments.

The exchange said in a statement that investors are cautioned and advised not to subscribe to any such scheme/product offered by any person/entity offering indicative/assured/guaranteed returns in the stock market, as the same is prohibited by law.

The NSE said that a person named “Ajay Kumar Sharma” operating through the mobile number “7878337029” and Telegram channel “Bharat Trading Yatra” and an individual named “Ranveer Singh” operating through the mobile number “9076273946” and Telegram channel “Bullish Stocks” — are “providing assured returns on investment in stock market and offering to handle trading account of investor by asking investors to share their Login ID/password”.

“It may also be noted that the said person/entity are not registered either as a member or authorised person of any registered member of the NSE,” said the exchange.

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The stock exchange also advised investors not to share their trading credentials, such as user ID/password, with anyone.

In addition, the NSE mentioned that participation in such prohibited schemes is at investors’ own risk, cost and consequences as “such schemes are neither approved nor endorsed by the exchange”.

–IANS

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Low rainfall & high CO2 can replace India's biodiversity hotspots: Study

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New Delhi, July 3 (IANS) Even as greenhouse gasses are increasing unprecedentedly, it can decrease rainfall in the equatorial region as well as affect India’s biodiversity hotspots, according to a new study on Wednesday.

The study showed that it will potentially replace India’s biodiversity hotspots consisting of evergreen forests in the Western Ghats, northeast India, and the Andamans with deciduous forests.

For the study researchers from Birbal Sahni Institute of Palaeosciences (BSIP), an autonomous institute of the Department of Science and Technology, used fossil pollen and carbon isotope data from the Eocene Thermal Maximum 2 (ETM-2), also known as H-1 or Elmo.

It is a period of global warming that occurred around 54 million years ago.

In addition to global warming, during this period the Indian plate also lingered near the equator during its journey from the southern to northern hemisphere.

“This makes the Indian plate a perfect natural laboratory that offers a peculiar opportunity to understand the vegetation-climate relationship near the equator during the ETM-2,” the researchers said.

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Based on the availability of fossils from ETM2, the team selected the Panandhro Lignite Mine of Kutch in Gujarat and collected fossil pollen from there.

Their findings, published in the journal Geoscience Frontiers, found that when atmospheric carbon dioxide (CO2) concentration was more than 1000 parts per million by volume (ppmv) near the palaeo-equator, the rainfall decreased significantly. It led to the expansion of deciduous forests.

The study also raises important questions about the survival of equatorial/ tropical rainforests and biodiversity hotspots under increased carbon emissions. It can also help understand the relationship between CO2 and hydrological cycle and aid in the future conservation of biodiversity hotspots.

–IANS

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JNCASR team propose a new measure of flexibility for crystals

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New Delhi, July 3 (IANS) Researchers at the Jawaharlal Nehru Centre for Advanced Scientific Research, (JNCASR), an autonomous institution under the Department of Science & Technology, have introduced a novel quantitative measure of mechanical flexibility for crystals.

The measure can be used to screen materials databases to identify next-generation flexible materials, said the team.

They carried out an in-depth analysis of the mechanisms underlying the flexibility of crystals of Metal-organic frameworks (MOFs) — a large class of crystalline materials that possess the remarkable ability to absorb gasses, such as carbon dioxide, and store them as well as act as filters for crude oil purification.

The team attributed the flexibility to large structural rearrangements associated with soft and hard vibrations within a crystal that strongly couple to strain fields.

The analysis opens doors to innovative materials with diverse applications in various industries, said the researchers.

MOFs derive their ability from the presence of nanopores, enhancing their surface areas that, in turn, make them adept at absorbing and storing gases. However, limited stability and mechanical weakness have hindered their broader applications, which was addressed by the new measure.

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The new findings, published in the journal Physical Review B, present groundbreaking insights into the origin of mechanical flexibility. Flexibility in crystals has, historically, been assessed in terms of a parameter called elastic modulus — a measure of a material’s resistance to strain-induced deformation, but, on the contrary, the study “proposes a unique theoretical measure based on the fractional release of elastic stress or strain energy through internal structural rearrangements under symmetry constraints”.

Using theoretical calculations, the team examined the flexibility of four different systems with varying elastic stiffness and chemistries. The results showed that “flexibility arises from large structural rearrangements associated with soft and hard vibrations within a crystal that strongly couples to strain fields”.

The newfound measure of flexibility is also poised to revolutionise materials science, especially in the context of MOFs. “This theoretical framework enables the screening of thousands of materials in databases, providing a cost-effective and efficient way to identify potential candidates for experimental testing. The design of ultra-flexible crystals becomes more achievable, offering a practical solution to the challenges posed by traditional experimental methods,” said Professor Umesh V. Waghmare from the Theoretical Sciences Unit at JNCASR.

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The potential applications of this research extend beyond the realm of physics, opening doors to innovative materials with diverse applications in various industries, the team said.

–IANS

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247 mn Indian 'entrepreneurial households' to drive $95 trillion in transaction value by 2043

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New Delhi, July 3 (IANS) India now has 247 million “entrepreneurial households” responsible for a whopping $8.8 trillion in transaction value for the fiscal year 2023, and expected to grow to $95.2 trillion by 2043 with an annual growth rate of 12.7 per cent, a report showed on Wednesday.

These “entrepreneurial households” will be key players in India’s next economic wave.

According to the report by Enmasse, Praxis Global Alliance, and Elevar Equity, the “entrepreneurial households” generate multiple income streams and use them along with borrowed funds to engage in high-value transactions involving important goods and services and business investments.

The report introduced a new term, ‘Core Transaction Value (CTV)’, which measures the total economic activity of these households, including all their earnings, borrowings, and spending.

“Given that we were taking a fresh approach to market sizing that felt almost impossible to begin — putting the customer segment first and not focusing on a sector or a product – we felt it is useful to provide additional visibility into our analysis and estimates, with triangulations from multiple sources,” said Madhur Singhal, Managing Partner and CEO, Praxis Global Alliance.

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“Brands targeting these households have seen high returns on investment, comparable to the top companies listed in the Nifty50 stock index,” the findings showed.

The report underscored the importance of these households in driving future economic growth and prosperity in India.

“For entrepreneurs and investors, this presents a unique opportunity to innovate and invest in this rapidly growing market, potentially reaping substantial returns,” it added.

The “entrepreneurial households” are characterised by their savvy allocation of cash towards consumption and investments, which is indicative of their economic vitality, more than traditional income measures.

–IANS

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India now has over 300 Family Offices from 45 in 2018 with smaller cities in focus: Report

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New Delhi, July 3 (IANS) Driven by robust economic growth in India, the country now has over 300 Family Offices as against 45 in 2018 who are catalysing the creation of jobs with an emphasis on responsible investing, a report showed on Wednesday.

Their number is set to rise exponentially, with promoters building impressive businesses in tier 2 and 3 cities, said the PwC India’s latest report.

The Indian economy is on a roll and contributing to its expansion are family businesses, both large conglomerates and small-to-medium-sized enterprises, spanning sectors such as manufacturing, retail, real estate, healthcare and finance and accounting for 60–70 per cent of the country’s GDP.

“Such Family Offices have catalysed the creation of jobs, entrepreneurship and a culture of self-reliance in the country, unlike those that have gone south owing to a lack of adaptability, succession planning, innovation, and effective governance,” said the report.

Family Offices have also evolved into holistic service providers, championing ESG and technology for sustainable wealth.

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“Over recent years, Family Offices have secured an integral spot in India’s financial ecosystem, offering specialised services tailored to the unique needs of high-net-worth individuals and business families,” said Falguni Shah, Partner and Leader, Entrepreneurial and Private Business, PwC India.

Amid these evolving trends, Family Offices also face several challenges. Building trust within family members and the family office is crucial but complex due to varying mindsets and interests.

“Family Offices in India are transforming wealth management by embracing technology, global diversification, and ESG principles. Their evolution from wealth preservation to impactful investing is crucial for sustainable growth and positive societal impact,” said Jayant Kumaar, Partner, Deals and Family Office Leader, PwC India.

–IANS

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