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Myntra India’s Trend Index report captures nation’s tryst with latest fashions

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Bengaluru, April 26 (IANS) Myntra, India’s favourite fashion, beauty, and lifestyle destination, on Friday launched the very first edition of the ‘Myntra Trend Index’, a report summarising some of the most outstanding fashion trends observed in the country, as exhibited by Myntra’s base of millions of customers in FY24.

With industry-defining insights, it dives into the heart of India’s fashion, beauty, and lifestyle preferences, shining a spotlight on the ever-evolving trends that shape the closets.

The report puts a spotlight on how customers are showering love on Myntra.

About 75 million trend seekers (users) joined the Myntra family in the last 12 months, and 65 per cent of them are from non-metros, proving that fashion fever knows no bounds!

“‘Myntra Trend Index’, throws light on some of the most noteworthy consumer trends across fashion, beauty, personal care, and lifestyle segments in India. The findings of the report strongly suggest that the country is on the journey of premiumisation and there is a marked rise in adoption of trends across cohorts,” said Sharon Pais, Chief Business Officer at Myntra.

“When it comes to fashion, the country has become experimental in its choices while also adopting self-care and personal grooming in a big way. These trends mirror India’s lifestyle choices and underscore our role as an enabler to make the latest from the world of fashion and beauty available to millions of our customers, on the back of cutting-edge technology and differentiated service,” Sharon added.

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Monthly active users on the platform also touched an amazing 60 million mark at peak, with 6 million customers making 30 visits to the platform each month on average.

The report showed that men loved shades like white, grey, teal, and olive while women shoppers have been gravitating towards the ethereal allure of pastel hues such as beige, peach, and lavender.

Meanwhile, the timeless classics, black and blue, continued to maintain their steadfast reign across various cohorts, standing the test of time with their enduring appeal.

The top colour choices of GenZ men ranged from charcoal black, ash grey, peach, and rusty orange to lilac, and the favourite colour palette for GenZ women comprises metallic silver pink, red, lavender, and hues of lavender and neutral tones.

Premium offerings on the platform continue to soar with Indian wear on runway icons witnessing the doubling of demand, while the premium luggage category grew at 55 per cent year-on-year.

The demand for luxe selection registered an impressive 150 per cent year-on-year increase, indicative of a growing appetite for luxury items.

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The premium home section also is sprucing things up with a 50 per cent YoY growth in February 2024.

GenZ is influencing the fashion scene like never before with varsity jackets, bling dresses, and oversized blazers.

Women’s traditional attire got a modern makeover, with monochromatic lehengas and metallic sarees stealing the spotlight.

Bollywood-inspired looks have added a pop of colour to wardrobes everywhere, with a whopping 12X surge in demand for ombre sarees during the festive season.

Accessories with vintage and snake pattern watches, coupled with monogram bags, served as the perfect finishing touch to elevate these captivating ensembles.

Women enthusiastically embraced a multitude of new trends, spanning from co-ord sets to corsets and crop tops.

Meanwhile, high-waisted bottoms and ruffled dresses made a triumphant return to the forefront of fashion.

And let’s not overlook the ‘Barbiecore’ phenomenon! Around the time of the release of the film, searches for ‘Hot Pink’ and ‘Barbie’ surged and how!

Men are enthusiastically immersing themselves in trend-first fashion, with crochet shirts exuding summer vibes to bold graphic tees commanding attention.

Comfort continues to reign supreme with a notable three-fold increase in the demand for men’s oversized t-shirts and baggy cargos.

Additionally, nostalgic favourites such as parachute pants, bootcut denim, and knitted trousers are also making an impressive comeback to the forefront of fashion, highlighting the harmonious blend of style and comfort.

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The beauty and grooming landscape in India is getting a serious glow-up with the entrance of science-backed skincare and meticulous post-wash hair care routines, with increased demand from non-metro regions.

Each city also showcased its unique style! Delhi made waves in the denim realm, rightfully earning the esteemed title of the ‘Jeans Capital of India’, while Kolkata asserted its dominance as ‘the Kurta Capital’.

Pune made quite an impression with its notable penchant for T-shirts, surpassing Chennai’s purchases by a significant margin!

As for the ‘Dress Capital’, Bengaluru emerged as the hands-down winner, with its streets transforming into potential captivating catwalks.

Bengaluru’s fashion prowess extends beyond dresses, as evidenced by its substantial shirt purchases, outstripping Mumbai, Chennai, and Ahmedabad combined.

Meanwhile, in Hyderabad, the demand for T-shirts surged, surpassing Chennai and Gurugram and the city was ahead by a wide margin in kurta sets compared to Chennai.

Further, the Trend Index showed that Millennials are ready to embrace smart polos and fusion co-ords as the new go-to wardrobe essentials, while Gen-Zs are poised to make waves with hypergraphic oversized T-shirts and denim corsets.

–IANS

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SECI plans 500 MW solar thermal capacity tender in 2024-25 in big push to green energy

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New Delhi, July 3 (IANS) The Solar Energy Corporation of India (SECI) is likely to float a tender for 500 megawatt (MW) of solar thermal capacity by the end of 2024-25, company chairman R.P. Gupta said on Wednesday.

“This will be the first time in India that such a tender would be floated on this scale. The projects under the 500 MW tender will have advanced technology where steam would be generated through heat and it would also help in running turbines,” the SECI chief said while addressing the India Energy Storage Week event here.

“We require energy round the clock and we let the developer find his own solution. What is the kind of solar component, the wind component and the energy storage component which he wants to have. Let them design it and offer round the clock energy to us,” Gupta added.

Emphasising on the waiver of transmission level for charging and discharging, Jishnu Barua, Chairperson, CERC said: “A lot of new developments have taken place and prices are bound to come down. Energy Storage has a big role in stabilising the grid, enhancing reliability and optimising use of renewable energy. From energy access and availability, India’s electric sector is now focusing on stabilising it.”

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Speakers at the event emphasised that energy transition was the need of the hour to achieve the Net Zero goal by 2070.

Ghanshyam Prasad, chairperson Central Electricity Authority, said: “Grid is facing the challenge on the ops side, regulations are an area of challenge. In the last 14-15 months, 47 disturbances affected 1,000 MW and is going as high as 3,700 MW. We need to keep on adding RE and ensure grid disturbance doesn’t occur. In India, peak load experience is during the day hours, 2-3 p.m. We need to focus on measures to improve the healthiness of the grid during evening hours and therein storage will play a big role in the evening hours.”

Dr. Rahul Walawalkar, president, India Energy Storage Alliance, said: “Safety is a significant area where we need to deploy new measures and technologies. I urge the industry to not compromise on safety. As India is moving towards a big vision to scale up its GWh capacity, we cannot afford any mistakes. We have to grow economically, environmentally, and safely, moving away from the low-pricing model.”

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–IANS

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Govt buys 266 lakh tonnes of wheat at MSP; Rs 61 lakh crore credited to farmers' accounts

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New Delhi, July 3 (IANS) The Food Corporation of India (FCI) has successfully procured 266 lakh metric tonnes of wheat during the current Rabi marketing season 2024-25, surpassing last year’s figure of 262 lakh metric tonnes to secure the nation’s foodgrain sufficiency, the Ministry of Food and Public Distribution said on Wednesday.

More than 22 lakh Indian farmers have been benefited as Rs 61 lakh crore have been directly credited to their bank accounts on purchase of wheat at the Minimum Support Price (MSP).

The procurement of wheat under MSP normally commences on the 1st of April every year; however, for the convenience of farmers, the date was advanced by about a fortnight this year in most of the states.

This achievement highlights the government’s continued commitment to safeguarding the farmer’s interests and ensuring food security for all, according to the official statement.

According to the provisional figures collected from various states, Uttar Pradesh and Rajasthan have shown significant improvements in their wheat procurement quantities.

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Uttar Pradesh has recorded a procurement of 9.31 lakh metric tonnes (LMT) compared to 2.20 LMT last year, while Rajasthan has achieved 12.06 LMT, up from 4.38 LMT in the previous season.

The substantial quantity of wheat procurement has helped FCI to ensure a steady flow of foodgrains into the Public Distribution System (PDS).

This entire procurement process has been pivotal in meeting the annual requirement of approximately 184 LMT of wheat under various welfare schemes, including PMGKAY, the Ministry statement added.

The Central government declared a Minimum Support Price (MSP) of Rs 2,275 per quintal for wheat for the Rabi Marketing Season, 2024-25.

The MSP acts as a safety net, ensuring that farmers receive a fair price.

Farmers are also free to sell their foodgrains in the open market, if they find better prices, thereby fostering a competitive market environment.

The assurance of MSP and the flexibility to sell in the open market have collectively resulted in better income security for farmers, the official said.

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In addition to wheat, during the Kharif Marketing Season 2023-24, paddy procurement for the central pool exceeded 775 LMT, benefiting more than one crore farmers by way of disbursement of more than Rs 1.74 lakh crore to the bank accounts of these farmers towards purchase of their paddy at MSP.

With the current stock level of rice, the country exceeds not only its buffer stock norms but also its entire annual requirement.

Besides, procurement under the next Kharif Marketing Season 2024-25 is also likely to begin in October 2024, the statement added.

–IANS

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Top 18 states to see 8-10 per cent revenue growth to Rs 38 lakh crore this fiscal: Report

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New Delhi, July 3 (IANS) Driven by healthy Goods and Service Tax (GST) collections and devolution from the Centre, the revenue of the top 18 states is likely to grow at a steady pace of 8-10 per cent this fiscal to Rs 38 lakh crore, a report said on Wednesday.

These states, which account for over 90 per cent of India’s gross state domestic product, grew at 7.5 per cent last fiscal, according to the CRISIL Ratings report.

While revenue from the tax on liquor sales (10 per cent of total revenue) will remain stable, mid-single-digit growth in sales tax collections from petroleum products (7-8 per cent) and grants recommended by the 15th Finance Commission (10-11 per cent) will be modest.

“The biggest impetus to revenue growth will continue to come from aggregate state GST collections that, after growing 18 per cent on-year last fiscal, will climb up another 13-14 per cent in the current fiscal,” said Anuj Sethi, Senior Director, CRISIL Ratings.

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Central tax devolutions, expected to grow 12-13 per cent this fiscal, will be the second important driver.

While the proportion of the devolution is determined by the Finance Commission, the overall kitty is linked to gross tax collections by the Centre.

This pool, which expanded by 19 per cent on-year last fiscal, should grow at a healthy pace this fiscal as well, supported by rising income tax and GST collections, said the report.

“Revenue from sales tax on petroleum products will grow a modest 3-4 per cent on-year this fiscal after a flattish last fiscal. This will stem from higher fuel consumption driven by vehicular and industrial activity, even as the tax structure remains largely unchanged,” said Aditya Jhaver, Director, CRISIL Ratings.

–IANS

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Coal production from captive, commercial mines shoots up by 35 per cent in April-June

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New Delhi, July 3 (IANS) The production of coal from the country’s captive and commercial mines has shot up by 35 per cent to 39.53 million tonnes in the April-June quarter of 2024-25 from 29.26 million tonnes in the same period of the previous financial year, according to figures released by the Ministry of Coal on Wednesday.

Similarly, the dispatch of coal has shown a growth of 34.25 per cent year-on-year to to 45.68 million tonnes in the first quarter of FY25 from 34.07 million tonnes (MT) in the same April-June quarter of FY24.

The ministry said that coal production for the power sector has seen a substantial increase, rising from 25.02 million tonnes (MT) in Q1 of last year to 30.16 MT in Q1 of this year, marking a 20.5 per cent year-on-year growth.

Similarly, the dispatch to the power sector increased from 28.90 MT in Q1 of last year to 35.65 MT in Q1 of this year, achieving a 23.3 per cent year-on-year growth.

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The Ministry of Coal said it remains firmly committed to assisting all coal block allottees in overcoming challenges and optimising their operations in order to significantly boost coal production to ensure a reliable supply to meet the nation’s escalating energy needs.

–IANS

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IndiGo to start direct Mumbai-Vijayawada flights from Aug 16

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Mumbai, July 3 (IANS) Low-cost carrier IndiGo on Wednesday announced the launch of direct flights connecting Mumbai and Vijayawada from August 16.

These daily flights aim to facilitate seamless travel between the capital of Maharashtra, Mumbai, and Andhra Pradesh’s business capital, Vijayawada, according to an IndiGo statement.

With the induction of this flight, IndiGo will now operate 130 weekly flights from Vijayawada to eight cities in India.

These new flights will serve as a gateway connecting western India to Vijayawada, which is one of the fastest-growing metropolitan areas in the country, and provide access to international destinations for passengers from the East Coast, via Mumbai, the statement added.

–IANS

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