Connect with us

Businesses

Masaba Gupta to lend her aesthetic prowess as brand ambassador for Myntra Home

Published

on

New Delhi, June 29 (IANS) Myntra collaborates with Masaba Gupta – the acclaimed fashion designer, beauty entrepreneur and actor as the brand ambassador for Myntra Home.

In this role, she will bring her creative vision to the platform, curating an inspiration-driving home selection that caters to trend-first customers who are building homes that best reflect their personalities. As part of this association, she will also be seen in the ‘Curated by Masaba’ campaign that shines a spotlight on Myntra’s premium home selection.

“Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics,” said Gupta.

Masaba Gupta is a formidable creative force, who has proven her prowess by resonating with diverse demographics through her distinctive aesthetics and design sensibilities across fashion and beauty. Now, she brings her signature quirk and creative brilliance to Myntra Home.

Myntra Home’s portfolio includes fine and elegant home furnishing, trendy art & decor pieces, lamps & lighting, kitchen & dining, bath, and bed linen and appliances from leading brands including M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor and Nestasia.

ALSO READ:  US blacklists 3 Chinese firms for supplying missile parts to Pakistan

Since recently intensifying its focus on the home category, Myntra has significantly expanded its offerings, boasting a rich catalogue of over 4 lakh styles from more than 1,500 renowned domestic and global brands.

Over the years, the rise in time spent by individuals at home, with a notable increase in hybrid work and work-from-home becoming norms, has instilled practices of aesthetics that have resulted in consumers investing more in their home furnishings and decor. Some of the sub categories like kitchen, wall clocks and serverware are clocking over 100% year-on-year (YoY) growth in demand.

“We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratising fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes and looks, to inspire our customers,” said Sunder Balasubramanian – CMO, Myntra.

ALSO READ:  Groww investor claims fraud, trading app says resolved the issue

Like fashion, home decor is a natural extension of one’s distinct taste. Focused on design and aesthetics, the curated collection on Myntra aims to transform homes into chic havens of comfort by offering mood-boosting, theme-based decor inspirations, also reflected in the premium catalogue imagery.

For example, the ‘Cozy Bedroom’ selection features ceramic diffusers, minimalist lamps, and neutral-shaded furnishings. Similarly, the ‘Lovely Living Room’ offers tropical cushions, ceramic planters, textured ottomans and woven hangings.

The ‘Curated by Masaba’ campaign will showcase the tasteful ‘Myntra Home’ selection. It emphasizes the core proposition of top-notch design aesthetics, enabling customers to seamlessly discover handpicked products and brands to elevate their homes.

“We felt that the ‘Home Decor’ category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is ‘curated home decor products & themes so good, you’ll be tempted to lie about it’ – both films showcasing the width of inspiring themes and unique products one can choose from on Myntra Home,” said Ira Gupta, Chief Creative Officer, Toaster India.

ALSO READ:  Vodafone Idea board to consider fund raising proposal on Feb 27

The ad film stars Masaba Gupta, as well as popular content creator Kusha Kapila, showcasing curated home and living looks and products as the focal point. Set against the backdrop of a lively party, Kapila, the hostess, revels in the admiration her meticulously curated home decor receives from guests.

She improvises her responses to suggest that her decor is personally sourced from exclusive crafts worldwide. However, Gupta appears in the scene, knowing the truth about the home decor Kapila is happily showing off is from Myntra’s extensive home selection.

Playfully pointing to a small vase, she questions Kapila about that purchase, prompting Kapila to awkwardly admit it’s from Myntra before hastily excusing herself mid-conversation. The campaign thus puts the spotlight on Myntra’s handpicked, unique and trendy home selection to refresh every corner of the house and let the homes do the talking.

Link to film: 

–IANS

shs/dan

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Businesses

SECI plans 500 MW solar thermal capacity tender in 2024-25 in big push to green energy

Published

on

By

New Delhi, July 3 (IANS) The Solar Energy Corporation of India (SECI) is likely to float a tender for 500 megawatt (MW) of solar thermal capacity by the end of 2024-25, company chairman R.P. Gupta said on Wednesday.

“This will be the first time in India that such a tender would be floated on this scale. The projects under the 500 MW tender will have advanced technology where steam would be generated through heat and it would also help in running turbines,” the SECI chief said while addressing the India Energy Storage Week event here.

“We require energy round the clock and we let the developer find his own solution. What is the kind of solar component, the wind component and the energy storage component which he wants to have. Let them design it and offer round the clock energy to us,” Gupta added.

Emphasising on the waiver of transmission level for charging and discharging, Jishnu Barua, Chairperson, CERC said: “A lot of new developments have taken place and prices are bound to come down. Energy Storage has a big role in stabilising the grid, enhancing reliability and optimising use of renewable energy. From energy access and availability, India’s electric sector is now focusing on stabilising it.”

ALSO READ:  When the going gets tough, Mahindra gets going: Chairman on rising stock

Speakers at the event emphasised that energy transition was the need of the hour to achieve the Net Zero goal by 2070.

Ghanshyam Prasad, chairperson Central Electricity Authority, said: “Grid is facing the challenge on the ops side, regulations are an area of challenge. In the last 14-15 months, 47 disturbances affected 1,000 MW and is going as high as 3,700 MW. We need to keep on adding RE and ensure grid disturbance doesn’t occur. In India, peak load experience is during the day hours, 2-3 p.m. We need to focus on measures to improve the healthiness of the grid during evening hours and therein storage will play a big role in the evening hours.”

Dr. Rahul Walawalkar, president, India Energy Storage Alliance, said: “Safety is a significant area where we need to deploy new measures and technologies. I urge the industry to not compromise on safety. As India is moving towards a big vision to scale up its GWh capacity, we cannot afford any mistakes. We have to grow economically, environmentally, and safely, moving away from the low-pricing model.”

ALSO READ:  Excessive speculation in low grade stocks an area of concern, say analysts

–IANS

sps/pgh

Continue Reading

Businesses

Govt buys 266 lakh tonnes of wheat at MSP; Rs 61 lakh crore credited to farmers' accounts

Published

on

By

New Delhi, July 3 (IANS) The Food Corporation of India (FCI) has successfully procured 266 lakh metric tonnes of wheat during the current Rabi marketing season 2024-25, surpassing last year’s figure of 262 lakh metric tonnes to secure the nation’s foodgrain sufficiency, the Ministry of Food and Public Distribution said on Wednesday.

More than 22 lakh Indian farmers have been benefited as Rs 61 lakh crore have been directly credited to their bank accounts on purchase of wheat at the Minimum Support Price (MSP).

The procurement of wheat under MSP normally commences on the 1st of April every year; however, for the convenience of farmers, the date was advanced by about a fortnight this year in most of the states.

This achievement highlights the government’s continued commitment to safeguarding the farmer’s interests and ensuring food security for all, according to the official statement.

According to the provisional figures collected from various states, Uttar Pradesh and Rajasthan have shown significant improvements in their wheat procurement quantities.

ALSO READ:  When the going gets tough, Mahindra gets going: Chairman on rising stock

Uttar Pradesh has recorded a procurement of 9.31 lakh metric tonnes (LMT) compared to 2.20 LMT last year, while Rajasthan has achieved 12.06 LMT, up from 4.38 LMT in the previous season.

The substantial quantity of wheat procurement has helped FCI to ensure a steady flow of foodgrains into the Public Distribution System (PDS).

This entire procurement process has been pivotal in meeting the annual requirement of approximately 184 LMT of wheat under various welfare schemes, including PMGKAY, the Ministry statement added.

The Central government declared a Minimum Support Price (MSP) of Rs 2,275 per quintal for wheat for the Rabi Marketing Season, 2024-25.

The MSP acts as a safety net, ensuring that farmers receive a fair price.

Farmers are also free to sell their foodgrains in the open market, if they find better prices, thereby fostering a competitive market environment.

The assurance of MSP and the flexibility to sell in the open market have collectively resulted in better income security for farmers, the official said.

ALSO READ:  Passenger vehicle discounts expected to remain elevated in FY25

In addition to wheat, during the Kharif Marketing Season 2023-24, paddy procurement for the central pool exceeded 775 LMT, benefiting more than one crore farmers by way of disbursement of more than Rs 1.74 lakh crore to the bank accounts of these farmers towards purchase of their paddy at MSP.

With the current stock level of rice, the country exceeds not only its buffer stock norms but also its entire annual requirement.

Besides, procurement under the next Kharif Marketing Season 2024-25 is also likely to begin in October 2024, the statement added.

–IANS

sps/pgh

Continue Reading

Businesses

Top 18 states to see 8-10 per cent revenue growth to Rs 38 lakh crore this fiscal: Report

Published

on

By

New Delhi, July 3 (IANS) Driven by healthy Goods and Service Tax (GST) collections and devolution from the Centre, the revenue of the top 18 states is likely to grow at a steady pace of 8-10 per cent this fiscal to Rs 38 lakh crore, a report said on Wednesday.

These states, which account for over 90 per cent of India’s gross state domestic product, grew at 7.5 per cent last fiscal, according to the CRISIL Ratings report.

While revenue from the tax on liquor sales (10 per cent of total revenue) will remain stable, mid-single-digit growth in sales tax collections from petroleum products (7-8 per cent) and grants recommended by the 15th Finance Commission (10-11 per cent) will be modest.

“The biggest impetus to revenue growth will continue to come from aggregate state GST collections that, after growing 18 per cent on-year last fiscal, will climb up another 13-14 per cent in the current fiscal,” said Anuj Sethi, Senior Director, CRISIL Ratings.

ALSO READ:  Groww investor claims fraud, trading app says resolved the issue

Central tax devolutions, expected to grow 12-13 per cent this fiscal, will be the second important driver.

While the proportion of the devolution is determined by the Finance Commission, the overall kitty is linked to gross tax collections by the Centre.

This pool, which expanded by 19 per cent on-year last fiscal, should grow at a healthy pace this fiscal as well, supported by rising income tax and GST collections, said the report.

“Revenue from sales tax on petroleum products will grow a modest 3-4 per cent on-year this fiscal after a flattish last fiscal. This will stem from higher fuel consumption driven by vehicular and industrial activity, even as the tax structure remains largely unchanged,” said Aditya Jhaver, Director, CRISIL Ratings.

–IANS

na/vd

Continue Reading

Businesses

Coal production from captive, commercial mines shoots up by 35 per cent in April-June

Published

on

By

New Delhi, July 3 (IANS) The production of coal from the country’s captive and commercial mines has shot up by 35 per cent to 39.53 million tonnes in the April-June quarter of 2024-25 from 29.26 million tonnes in the same period of the previous financial year, according to figures released by the Ministry of Coal on Wednesday.

Similarly, the dispatch of coal has shown a growth of 34.25 per cent year-on-year to to 45.68 million tonnes in the first quarter of FY25 from 34.07 million tonnes (MT) in the same April-June quarter of FY24.

The ministry said that coal production for the power sector has seen a substantial increase, rising from 25.02 million tonnes (MT) in Q1 of last year to 30.16 MT in Q1 of this year, marking a 20.5 per cent year-on-year growth.

Similarly, the dispatch to the power sector increased from 28.90 MT in Q1 of last year to 35.65 MT in Q1 of this year, achieving a 23.3 per cent year-on-year growth.

ALSO READ:  Kotak Bank's Q4 net profit rises 18 pc to Rs 4,133 crore

The Ministry of Coal said it remains firmly committed to assisting all coal block allottees in overcoming challenges and optimising their operations in order to significantly boost coal production to ensure a reliable supply to meet the nation’s escalating energy needs.

–IANS

sps/pgh

Continue Reading

Businesses

IndiGo to start direct Mumbai-Vijayawada flights from Aug 16

Published

on

By

Mumbai, July 3 (IANS) Low-cost carrier IndiGo on Wednesday announced the launch of direct flights connecting Mumbai and Vijayawada from August 16.

These daily flights aim to facilitate seamless travel between the capital of Maharashtra, Mumbai, and Andhra Pradesh’s business capital, Vijayawada, according to an IndiGo statement.

With the induction of this flight, IndiGo will now operate 130 weekly flights from Vijayawada to eight cities in India.

These new flights will serve as a gateway connecting western India to Vijayawada, which is one of the fastest-growing metropolitan areas in the country, and provide access to international destinations for passengers from the East Coast, via Mumbai, the statement added.

–IANS

sps/pgh

ALSO READ:  Kotak Bank's Q4 net profit rises 18 pc to Rs 4,133 crore
Continue Reading

Trending