Connect with us

Businesses

Myntra outpaces market with strong growth aided by customer acquisition, innovation & operational excellence

Published

on

Bengaluru, March 26 (IANS) Myntra, India’s premier fashion, beauty and lifestyle destination, on Tuesday said it has been on a strong growth trajectory, growing notably faster than the online fashion market since H2 (second half) of CY 2023, with GMV growth nearing two times of the market during the recent festive season.

Integral to this market-leading growth has been a 33 per cent surge in Monthly Active Users (MAUs), rising from 45 million in 2021 to an impressive 60 million by the end of 2023, alongside unprecedented customer growth, the company said in a statement.

Myntra’s key pillars of expansion continue to be trend-centric offerings, expanding share of wallet in non-apparel segments, a drive in premiumisation in fashion with segments like Beauty, International and D2C brands, geographical expansion into non-metro cities, differentiated offerings for the emerging Gen-Z cohort and expanding offerings for the evolving need states of its premium fashion-forward customer base.

Brands on Myntra have recorded a strong year-on-year (YoY) growth, with the catalogue size on the platform also having grown by over 50 per cent in the last year. This strong performance is further fuelled by a steady influx of new customers.

ALSO READ:  Guard against financial frauds as data leakage becomes rampant: RBI officials

The demand across various categories paints a vivid picture of consumer preferences in the year gone by, with significant YoY GMV growth in the D2C segment at over 80 per cent, ‘Runway Icons – Myntra’s Premium Ethnic Wear’ proposition at over 100 per cent, and Beauty segment growing significantly faster in comparison to the online beauty market in India.

The Home category saw a notable GMV growth of 50 per cent YoY, in February 2024, mirroring the expanding interests of Myntra’s diverse customer base, according to the company.

In addition, Myntra has also been constantly scaling its repertoire of international brands and today boasts of over 400 international brands in its portfolio across Fashion and Beauty, including Mango, H&M, Trendyol, Kiabi, Ralph Lauren, Calvin Klein, NYX Cosmetics, DKNY, Tommy Hilfiger, Huda Beauty, Diesel, Birkenstock, and Forever New.

Myntra onboarded 50 international brands on the platform in 2023 and launched a differentiated app-in-app proposition for Gen-Z Fashion, FWD, with over 500 brands. Demand for Gen-Z Fashion on FWD witnessed over 150 per cent YoY GMV growth in CY23.

ALSO READ:  Over 8 in 10 Indian professionals plan to invest in upskilling in FY25: Report

Myntra’s Tech advancements align with its commitment to propel the fashion industry forward and witnessed notable traction from its customers, touching 2 million monthly users engaging with new features like MyFashionGPT, Maya and AI Stylist at its peak.

““Myntra’s strong market position, owing to its growing customer base, domestic and international brand associations, world-class tech-led innovations and a strong foothold among the premium fashion-forward customers, has enabled its marketplace entity to turn EBITDA positive since the last quarter of CY 2023,” it said.

This milestone accomplishment reflects the platform’s steadfast commitment to sustainable growth and operational excellence on the back of customer-centricity and industry-shaping innovation.

Speaking on the development, Nandita Sinha, CEO, Myntra, said, “We are pleased to be at the vanguard of fashion, beauty and lifestyle in India, while posting market-leading growth. Accomplishing this feat while working in a profitable manner, not only speaks volumes about our commitment to solving the beauty and fashion needs of the country but is also a testament to the success of our customer-first approach, ability to invest in the right growth engines and of our financial resilience, which has held us in good stead.”

ALSO READ:  Japan: Train services suspended between Tokyo, Yokohama due to concrete on tracks

According to industry reports, India’s fashion and lifestyle e-commerce market is expected to be a $35 billion opportunity by 2028. This, coupled with the country’s progressing journey in fashion, which continues to evolve and scale at pace, serves as a strong base for the positive prospects of the industry, where Myntra’s role will be pivotal.

–IANS

na/svn

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Businesses

Punjab explores opportunity to export litchi to Britain

Published

on

By

Chandigarh, July 11 (IANS) After the maiden export of Punjab’s litchi to Britain, UK Deputy High Commissioner Caroline Rowett on Thursday called upon Punjab Horticulture Minister Chetan Singh Jouramajra to discuss strategies for future litchi consignments and sharing agro-allied technologies.

During the meeting here, which was focused on expanding the state’s agricultural export potential and fostering international collaborations, Jouramajra highlighted Chief Minister Bhagwant Mann’s vision of positioning the state’s products on the global map, citing the litchi shipment as a prime example of the government’s initiative to explore new markets.

Potential collaborations in solar energy, artificial intelligence and drone mapping, advancements in precision agriculture, opportunities in agribusiness ventures, exploration of carbon and water credits and development of a unified brand for state’s exports were also discussed, an official statement by the government said.

Rowett, who is based in Chandigarh, expressed interest in the litchi export program and assured the development of a roadmap for future collaborations between Punjab and Britain.

ALSO READ:  US stocks fall after Fed Chair Powell says central bank not yet ready to cut rates

The minister informed the delegation that the next big shipment of litchi from the state would be exported to England soon.

Notably, last month’s litchi export initiative, launched by the government in collaboration with the Agricultural and Processed Food Products Export Development Authority (APEDA), marked a significant milestone for the state’s agricultural sector.

The exported litchis, sourced from the sub-mountainous districts of Pathankot, Gurdaspur and Hoshiarpur, are renowned for their deep red colour and superior sweetness due to the region’s favourable climate.

Punjab’s litchi cultivation spans 3,250 hectares, yielding approximately 13,000 metric tons annually, positioning the state as a potential major player in the global litchi market.

–IANS

vg/dan

Continue Reading

Businesses

OECD calls for South Korea to adopt tighter fiscal rules amid deficit, rapid aging

Published

on

By

Seoul, July 11 (IANS)The Organisation for Economic Cooperation and Development (OECD) called on South Korea on Thursday to introduce tighter fiscal rules and maintain a restrictive policy as its budget is projected to remain in deficit through next year and rapid aging would add longer-term pressure.

“The budget is projected to remain in deficit in 2024 and 2025. South Korea needs to restrain spending through next year,” the OECD said in its biennial economic report on South Korea released in the day, reported Yonhap news agency.

“The government needs to adopt the proposed fiscal rules and continue to carry out regular spending reviews to ensure long-term fiscal sustainability,” it added.

In 2022, the government announced a plan to introduce the fiscal rule that calls for capping the fiscal deficit at 3 per cent of gross domestic product (GDP). If debt exceeds 60 per cent of GDP, the government shall lower the deficit to 2 per cent, though the bill has yet to be passed.

ALSO READ:  Elon Musk arrives in Indonesia, to launch satellite internet service Starlink

Public debt remains low in South Korea, compared with other OECD peers, but it is “set to increase rapidly going forward and exceed 150 per cent of GDP by 2060” as demographic changes are to increase fiscal pressures from pensions, health care and longer-term care, the OECD said.

In 2023, the country’s total revenue fell 77 trillion won ($55.82 billion) on-year to 497 trillion won, as tax collection went down markedly due to poor corporate performances and the property market slump reducing transaction taxes.

The OECD also pointed to the government’s tax relief as a reason for the marked fall in tax revenue last year.

Responding to population decline, the OECD recommended measures to improve work-life balance and to boost female employment.

The total fertility rate, which means the average number of expected births from a woman in her lifetime, also hit a record yearly low of 0.72 in 2023, which came far below the 2.1 births per woman needed to maintain a stable population without immigration.

ALSO READ:  Punjab explores opportunity to export litchi to Britain

“South Korea is advised to tighten and enforce quality criteria for private childcare, improve the accessibility of public childcare, encourage workplace childcare, and extend formal childcare hours to accommodate working parents’ needs,” the organisation said.

Policy suggestions also include expanding parental leave coverage to the entire workplace, increasing the parental leave ceiling for all leave takers, and financing parental leave benefits and other associated charges with public resources.

The OECD also stressed the need to break down labour market dualism, expand social insurance enrollment and consider relaxing regulations on reconstruction and pre-sale price caps as part of efforts to boost the housing supply.

It advised South Korea to introduce a flexible wage system and raise the pension eligibility age so as to extend the retirement age. The current pensionable age in South Korea came to 63, which is one of the lowest among the OECD nations.

The organisation also called on the Seoul government to push for reform of its support scheme for small and mid-sized companies so as to boost their productivity.

ALSO READ:  US stocks fall after Fed Chair Powell says central bank not yet ready to cut rates

–IANS

int/rs/svn

Continue Reading

Businesses

Sensex closes flat amid volatile session

Published

on

By

Mumbai, July 11 (IANS) Indian equity benchmarks closed flat on Thursday following a volatile session.

At closing, Sensex was at 79,897, down 27 points and Nifty was down 8 points, at 24,315.

During the day, the buying trend was seen in midcap and smallcap stocks rather than largecap stocks.

The Nifty Midcap 100 index closed at 57,148, up 227 points or 0.40 per cent, and the Nifty Smallcap 100 index closed at 18,919, up 129 points or 0.69 per cent.

In the Sensex pack, 16 stocks closed with gains and 14 stocks in the red.

ITC, Tata Motors, Asian Paints, Titan, SBI, Tata Steel, IndusInd Bank, Axis Bank, and HCL Tech were the top gainers. Bajaj Finance, M&M, Sun Pharma, Nestle, NTPC, and Power Grid were the top losers.

The market had started flat in the trading session.

Sensex touched a high of 80,170 and a low of 79,464 during trading hours.

Among the sectoral indices, Media, PSE, Commodity, and Oil & Gas indices were major gainers. Realty, pharma, and auto were the major laggards.

ALSO READ:  Guard against financial frauds as data leakage becomes rampant: RBI officials

Rupak De, Senior Technical Analyst, LKP Securities said: “The Nifty remained volatile throughout the day before closing flat. In the near term, the Nifty might trade sideways, with 24,150 and 24,400 acting as the key levels. A decisive fall below 24,150 might trigger panic in the market, while a decisive move above 24,400 might induce a rally towards 24,650.”

–IANS

avs/vd

Continue Reading

Businesses

Shimla apples now grow in eastern UP

Published

on

By

Lucknow, July 11 (IANS) Uttar Pradesh will now grow apples from Shimla as the apple trees from Shimla have been successfully transplanted from the cold and high mountains to the plain region.

This effort was spearheaded by the Krishi Vigyan Kendra (KVK) in Belipar, the home district of Chief Minister Yogi Adityanath.

Three years ago, in 2021, the Centre introduced some apple varieties from Himachal and planted them locally. By 2023, these trees began bearing fruit.

Dharmendra Singh, a progressive farmer from Unola village in Pipraich, the Chief Minister’s home district, planted 50 apple saplings from Himachal Pradesh in 2022. This year, his trees also bore fruit. This achievement motivated him to establish a one-acre apple orchard this year.

In 2022, Dharmendra Singh planted 50 apple saplings of the Anna and Harman 99 varieties from Himachal. This year, they have borne fruit.

When asked about his interest in apple farming, he explained: “I am passionate about trying new things. During Chief Minister Yogi Adityanath’s tenure, there has been a significant focus on agriculture. Fixed grants are readily available transparently, and the Krishi Vigyan Kendra provides necessary advice. These factors motivated me to start apple farming. Now, I plan to expand. I’ve ordered more plants and am waiting for them to be planted from Himachal Pradesh.”

ALSO READ:  India’s merchandise trade deficit dips to 11-month low of $15.6 billion in March

According to S.P. Singh, Senior Scientist at Krishi Vigyan Kendra Belipar Gorakhpur, in January 2021, three apple varieties – Anna, Harman-99, and Dorset Golden – were brought from Himachal Pradesh and planted at the Centre.

They began bearing fruit after two years. These varieties are well-suited to Purvanchal’s agro-climatic conditions.

The ideal time for planting is between November and February, with January to February being the most favourable months for planting saplings, he said.

Saplings should be planted in rows, maintaining a distance of 10 to 12 feet between each plant. This method allows for approximately 400 saplings per acre.

Eighty per cent of the plants begin bearing fruit within three to four years of planting and reach full fruiting maturity in six years. This makes apple cultivation suitable for short-term gardening.

–IANS

amita/dan

Continue Reading

Businesses

Historic Day for Vizhinjam Port: Gautam Adani on 1st mothership vessel's arrival

Published

on

By

Ahmedabad, July 11 (IANS) Gautam Adani, Chairman of the Adani Group, on Thursday said it is a historic day for Adani Group’s Vizhinjam Port which received its first mothership.

‘San Fernando’, a vessel of the world’s second-largest shipping company Maersk, arrived at the Vizhinjam Port with over 2,000 containers on it.

“Historic Day as Vizhinjam welcomes its 1st container vessel,” Gautam Adani posted on X social media platform.

“This milestone marks India’s entry into global trans-shipment and ushers in a new era in India’s maritime logistics, positioning Vizhinjam as a key player in global trade routes. Jai Hind,” the Adani Group Chairman added.

With the arrival of the first mother ship, Adani Group’s Vizhinjam Port has catapulted India into the world port business as globally this port will rank 6th or 7th. The official function will take place on Friday. It will be attended by Union Minister for Ports, Shipping and Waterways Sarbananda Sonowal, Chief Minister Pinarayi Vijayan and Adani Ports and SEZ Ltd (APSEZ) Managing Director Karan Adani.

ALSO READ:  Japan: Train services suspended between Tokyo, Yokohama due to concrete on tracks

Adani Ports and Special Economic Zone (APSEZ) has seven strategically located ports and terminals on the western coast and eight ports and terminals on the eastern coast, representing 27 per cent of the country’s total port volumes. In FY24, APSEZ handled 27 per cent of the country’s total cargo and 44 per cent of container cargo.

–IANS

na/vd

Continue Reading

Trending